Ben
Puzzuoli
I'm a Canadian single dad in Tecumseh, Ontario, with a backyard bar, 2.5 divorces, and a camera I keep pointing at myself. I make videos about cooking, dating, and the small absurdities of doing both at once. Brands hire me when they want their product to land like a friend's tip, not an ad.
Me at home, between a school drop off and a content brief rewrite.
PG. 04“If it feels like an ad, I already lost. So I don't make ads. I make things that keep working after I stop posting them.”
What I make, where I came from, why it keeps working.
Real life, with a product in it.
Backyard bar nights, kitchen accidents, dating after divorce, gym regrets, and local adventures. The product shows up where it would actually show up. If it has to be forced into the story, it doesn't go in the story.
Built software first. Still do.
I co-founded Robobak, a cloud backup company that grew to protect 30,000 client sites before KineticD bought it in 2011. It runs today as Data Deposit Box. Then my partners and I launched Cayzu, help desk software I still run. Twenty five years of watching people use products taught me one thing: what people do beats what they say. That's why every video comes with a plan and a report on what actually moved.
Made to be found, not just watched.
Each video answers one real question the way people ask it. That's what Google, ChatGPT, and YouTube look for when they decide what to recommend, so months after a campaign ends, the brand is still the answer. Short form gets the attention. My long form product videos, 3 to 6 minutes and chaptered, are where search sends people when they want the full answer. A big share of my audience is in the US, so the same work carries across the border.
The numbers that matter.
“His ability to connect with people through social media turned what felt like an impossible fundraising effort into a reality.”