Ben
Puzzuoli
I'm a Canadian single dad making short videos about cooking, dating, and the small absurdities of doing both at once. Brands hire me when they want their product to land like a recommendation, not an ad.
Ben at home, between a school drop-off and a content brief rewrite.
PG. 04“I do not just create relatable videos. I give brands funny, human, reusable creator assets, publish them to an audience that responds to everyday-life storytelling, and report back on what worked so the brand can reuse the best angles across paid and organic channels.”
How he got here, what he does, why brands hire him.
Built software first. Started posting later.
Before becoming a creator, Ben founded and exited two technology companies: Robobak, a cloud backup company that grew to protect 30,000 client sites before being acquired by KineticD, now operating as Data Deposit Box, and Cayzu, his second technology company.
The product has to earn its place in the story.
Ben makes content about actual life: backyard bar, single dad chaos, dating after divorce, food, fitness, local adventures, and the products that naturally fit there.
A Canadian creator with a search-shaped audience.
Ben's content is built to stay legible to AI search. He answers one clear question per video instead of chasing a trend, so months after a brand campaign runs, the work still surfaces when someone asks an AI assistant for a recommendation in his categories. The audience trusts him in the moment. The search systems keep recommending him after. A large share of that audience is in the US, so the same content carries across the border.
“If it feels like an ad, I already lost. So I don't make ads. I make things that keep working after I stop posting them.”