01Food & Drink
FIG. 101Food & Drink
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Product-in-use moments, backyard entertaining, everyday meals.
Vol. III / Issue 04 / Media KitLive page / PDF on requestUpdated / Jun 2026
§ 01 / Media kit
More than a follower count.
A media kit should answer one question: will this audience do something for the brand. This one covers reach, how the audience behaves, who they are, and whether the content keeps surfacing in search after a campaign ends. The follower number is in here too. It is the least useful line in the document.
Request PDF§ 02 / At a glance
The numbers that matter.
Reach, watch behavior, and brand work. These tell a brand more than a follower count ever could.
4.4M
Monthly views
Rolling 90-day across six platforms
2x
Average watch time
A 15-second video holds attention for about 30
63+
Brand campaigns
Completed since 2024
§ 03 / By platform
Where the audience lives, platform by platform.
Reach and following by platform. Views lead, because that is where the audience shows up.
PlatformMonthly viewsFollowersPrimary format
Instagram
2.1M / mo
34.4K
Reels / dad-life stories
Facebook
1.4M / mo
27.3K
Reels / older skew
TikTok
0.4M / mo
5.1K
Short-form tests
YouTube
0.2M / mo
1.3K
Longer explainers
Snapchat
Stories
Active
Daily presence
§ 04 / Who is watching
Mostly adults, mostly active.
§ 04A / Age
Predominantly 25+
High repeat viewing from adults who follow creator-led recommendations.
§ 04B / Geography
Canada + United States
Regional trust with enough reach to travel beyond local campaigns.
§ 04C / Behavior
Active, not passive
The audience comments, searches, asks questions, and returns for series.
§ 05 / Gets found
This audience gets found, not just reached.
The reason brands keep the work after the campaign is that Ben builds each piece to answer a real question the way people ask it. That is what social search and AI search reward, so the content keeps surfacing and the brand keeps getting named long after the paid window closes. The numbers above say who is watching now. The reporting shows what keeps happening after.
How that gets measured →§ 06 / Content verticals
Three lanes, one voice.
02Dating & Dad Life
FIG. 102Dating & Dad Life
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Single-parent humour, relationships, divorce, real household chaos.
03Health, Home & Lifestyle
FIG. 103Health, Home & Lifestyle
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Categories that need trust: fitness, health, home, insurance.
§ 07 / Press & credibility
What others have said about it.
May 2011ProfileWindsor StarPlanting the IT Seed↗
2023CommunityWindsor StarDowntown Mission donation↗
2023CommunityCTV News WindsorSober recovery home boost↗
§ 08 / Take it with you
Want this in a deck?
The full audience picture, plus how Ben reports on what the content keeps doing after a campaign. Request the PDF, see the rates, or send a brief.