01
The angle
What everyday moment makes the product make sense.
For brands / A pitchNA + CanadaBriefs open
§ 01 / The pitch
Make your product feel like a friend's recommendation.
Ben builds content that gets found, not just watched. Each piece answers a real question the way people actually ask it, which is what AI search platforms look for when they decide what to recommend.
The product moment lands like a friend's tip, and months after the campaign ends, it is still the answer that surfaces when someone asks. Sometimes that answer is a 15 second clip. Sometimes it is minute six of a longer video, and search sends them straight there.
4.4M
Monthly views
2x
Avg watch time
63+
Campaigns
Currently booking brand briefs with a one to two week runway.
§ 02 / What Ben offers
Five ways to work together.
01UGC for paid social
Ad-ready creator content for your media buy.
Vertical, hook-first, and built to be cut down. Hero video plus cutdowns and alternate opens so your media team has options.
02Organic collabs
A spot in Ben’s feed that does not read as one.
Native content posted to Ben’s channels, written and shot by Ben, with the brand integrated into the real situation.
03Dedicated series
Multi-part stunts with a repeatable format.
Three to six parts with a shared structure and a shared joke. Good for product launches or recurring seasonal pushes.
04Sensitive verticals
Categories most creators avoid.
Health, finance, insurance, and awkward products that need trust, specificity, and the right delivery.
How the process keeps sensitive categories safe →05Long form video
The video that answers the question.
A 6 to 12 minute product demo, unboxing, or walk through the questions people ask before they buy, scripted inside your brand rules and shot in Ben’s voice so people actually stay. Chaptered, so YouTube and AI search can send them to the exact second they need.
Why long form is what AI search cites →§ 03 / The plan
Every brief comes back with a plan.
Most brands do not just need a video. They need to know what to make, why it works, where to use it, and what to do with it after it posts. That plan comes with every engagement, not as an upsell.
02
The use case
Where the asset earns its keep: organic, paid, YouTube, product page, email, or retail.
03
The money logic
How it cuts production cost, gives the paid team a tested angle, and keeps getting cited by AI search after the spend stops.
04
The next move
What to reuse, retest, or make next, based on what the audience did.
U.S. brand testing Canada?
Before you scale spend, test how the product, message, and humor land with Canadian consumers through a few pieces of creator content. There is a market-entry path built for exactly that.
§ 04 / How we work together
From inbox to published, in two weeks.
01
Inquiry
You send a brief.
A short paragraph and a budget range gets further than a 40-page deck.
02
Proposal
Ben writes back with a take.
Concept, format, deliverables, fee, and an honest read on whether it fits.
03
Production
It gets shot in real life.
Self-shot, real locations, product shipped to Ben so nothing needs a crew or a flight. One round of brand notes, one round of revisions.
04
Publish & report
It goes live. You get the numbers.
Posted on the agreed channels, with analytics and asset delivery after publish.
§ 05 / Recent partners
A small, repeat roster.
№ 01↗
Jack Links
Snack / outdoor
№ 02↗
RONA
Home / backyard
№ 03↗
GoodLife
Fitness
№ 04↗
SAXX
Lifestyle
№ 05↗
Phoenix Health
Health
№ 06↗
Indigo Soda
Beverage
FROM THE BLOG
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Read more →§ 06 / Inquiries
Let's talk.
Send a paragraph, get a paragraph back.
Tell Ben what you are launching, who it is for, what you have tried, and roughly what the budget looks like.